Insight to Impact: Rockford Area Convention and Visitors Bureau Evolution

Case Studies
Written By Todd Snell

Background

Rockford Area Convention and Visitors Bureau (RACVB) had a decade’s worth of survey data but no clear way to interpret it. Fragmented formats and inconsistent content left them without a clear path forward—and without stakeholder confidence.

The HAI Approach

HAI synthesized years of resident sentiment into a single, compelling story. Our team:

  • Aligned four separate surveys to reveal historical trends

  • Identified five key community themes

  • Transformed complex datasets into clear, visual reports

  • Connected insights directly to strategic priorities

The Results

  1. Strategic Clarity Unlocked—Clear, unified insights laid the foundation for RACVB’s 10-year plan.

  2. Stakeholder Buy-In—Compelling visuals turned complex data into persuasive narratives.

  3. Funding Focus—Analysis revealed four key investment areas to guide future funding.

Key Metrics

  • 4 surveys analyzed

  • 2,000+ respondents

  • 5 trends identified

  • 4 focus areas to invest in

From data points to turning points—discover what’s next for your organization >> Let’s Chat.

“I was about ready to scrap the whole thing, but HAI was able to take the data and make it useful.”—John Groh, President, RACVB

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Todd Snell

My mission is to keep our operations seamless, empowering our team to deliver exceptional, data-driven solutions for associations and their members. From strategic planning to financial management, I oversee the behind-the-scenes so we can stay focused on impact. When I'm off the clock, you’ll probably catch me tinkering in my woodworking shop or rolling up my sleeves to help out in the community.

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Harnessing the Power of Collective Intelligence: How Associations Can Lead Their Industries into the Future